Truth Becomes Law: The Digital Product Passport and Opportunities for 2025
- liobagalliet
- Jan 16
- 1 min read
How an EU directive turns into a playground for marketing strategies
2025 brings new momentum to the marketing and creative industries. Thanks to the EU’s decision, the Digital Product Passport (DPP) will become mandatory, opening up exciting possibilities for businesses. Every product will transform into an interactive touchpoint through integrated NFC or QR codes, providing consumers with comprehensive information—from materials and CO2 footprint to repairability.
But the DPP is more than just a transparency tool. According to Dr. Inga Ellen Kastens, CMO of Narravero, it’s also an innovative marketing channel.
The DPP enables companies to interact with consumers in a direct, authentic way without being preachy,
Kastens emphasized in her assessment on Horizont. Businesses can use the DPP not only to strategically place cross- and upselling opportunities but also to demonstrate brand loyalty and commitment to sustainability.
Narravero: Turning Obligation into Opportunity
As a pioneer, Narravero embraces the concept of "From Duty to Beauty." The brand transforms the regulatory DPP requirement into a positive experience for consumers. Users receive targeted content for every phase of a product's lifecycle—from purchase to disposal. This approach demonstrates that the digital interface is not just a legal necessity but a platform for creative communication.
2025 will be the year of dialogue—and the DPP is the bridge. Ready to take the first step?
